After analyzing over 3 million pieces of data, Apple, Amazon, Google, and Walmart emerged as the top-rated brands by conversation volume. The U.S. Hispanic community’s preferences regarding brands was similar between the social media analysis and the survey.
Regarding conversation sentiment, Apple has the highest volume of positive comments (19.3%), followed by Amazon (17.2%). Walmart, on the other hand, has the highest number of neutral mentions (68.8%). Noticeably, and in contrast to the digital conversation analysis’ findings, Google ranks second in terms of trust, making this community an important segment for the brand and a huge opportunity for its growth.