U.S. Hispanics have a strong cultural foundation for beauty. This is why it comes as no surprise that 41% of the community name articles related to their appearances, such as clothes, shoes, and accessories (all of which provide an outlet to express their unique style), as their favorite recent purchase. These types of goods also account for more than 25% of all buying visits on digital platforms.
Regarding their main motivators when it comes to making a purchase decision, they list upgrading or replacing an item (13%), needing it for an unspecified reason (11%), or just simply wanting it (9%) as the top three.
In the survey DAS analysis, they named Walmart (46.5%), discount stores (14.6%), Target (10.7%), and drugstores (7.8%) as their preferred stores. Price and one-stop convenience are key when it comes to why they shop there.