Digital shopping is here to stay, and U.S. Hispanics are leading the charge among minorities.
Latinos list variety and being able to read reviews as their main motivators when choosing an online product, so it doesn’t come as a surprise that Amazon (53%) is their preferred online store, followed by Walmart (10%) and Target (4%).
Tradition and variety are key
According to our data analysis 21.7% of Latinos say food is their most frequent online purchase, and at least one-third of their online shopping baskets contain organic and natural products. When selecting their preferred groceries, they tend to focus on tradition and authenticity.
After caucasians, U.S. Hispanic consumers are most likely to do their everyday banking transactions online. For them, online payments and digital banking platforms have become go-to tools for deposits and transfers, as well as keeping track of their expenses and income. U.S. Hispanic millennials, who are known for being tech savvy, see financial technology as a huge plus that makes their lives easier.