Latinos list variety and being able to read reviews as their main motivators when choosing an online product, so it doesn’t come as a surprise that Amazon (53%) is their preferred online store, followed by Walmart (10%) and Target (4%).
Insight 1
THEY EMBRACE THEIR “LATINONESS” RATHER THAN DISAPPEAR INTO THE AMERICAN MELTING POT
U.S. Hispanics have a strong cultural foundation for beauty.
Insight 2
FAMILY IS EVERYTHING, AND PEOPLE EARN THE RIGHT TO BE PART OF THE HOUSEHOLD
Food and groceries are the U.S. Hispanic community’s second favorite recent purchase, according to both the survey and 21.7% of the organic digital conversation.
Insight 3
THEY EMBRACE DIVERSITY AND ENJOY BEING A PART OF A COMMUNITY
When asked about investing in recreational activities, more than three-quarters of the answers involved group activities.
INSIGHT 4
Digital shopping is here to stay, and U.S. Hispanics are leading the charge among minorities.
INSIGHT 5
Tradition and variety are key
According to our data analysis 21.7% of Latinos say food is their most frequent online purchase, and at least one-third of their online shopping baskets contain organic and natural products. When selecting their preferred groceries, they tend to focus on tradition and authenticity.
INSIGHT 6
A car isn’t just a product, it’s part of their identity
U.S. Hispanics say SUVs and sedans best reflect their personal styles (scoring more than 50% of answers).
INSIGHT 7
hey are extremely invested in helping their communities, with loyalties linked to issues, not just brands
In terms of ride-sharing apps, based on the digital conversation,
Insight 8
They prefer places that feel like home
25% of U.S. Hispanics said beaches or other sun destinations were their favorites when vacationing locally, followed by visits to family (24%).
INSIGHT 9
For U.S. Hispanics, online banking is a must
After caucasians, U.S. Hispanic consumers are most likely to do their everyday banking transactions online. For them, online payments and digital banking platforms have become go-to tools for deposits and transfers, as well as keeping track of their expenses and income. U.S. Hispanic millennials, who are known for being tech savvy, see financial technology as a huge plus that makes their lives easier.
INSIGHT 10
They still prefer traditional news outlets
Hispanic consumers stream video on either smartphones or tablets at a rate 10% higher than non-Hispanic consumers. When asked, U.S.
INSIGHT 11
They are the most tech-savvy minority
According to a Nielsen study, 98% of U.S. Hispanics own a smartphone, five points above the general U.S. population (93%).
INSIGHT 12
Family connections drive the U.S. Hispanic community’s presence in social media
According to a Facebook study, 71% of U.S. Hispanics use the platform to connect with their loved ones every day, and almost half (48%) of U.S.
INSIGHT 13
Listen to them and be authentic. That’s how you earn their trust
After analyzing over 3 million pieces of data, Apple, Amazon, Google, and Walmart emerged as the top-rated brands by conversation volume.
